Lower Mills Web Designs

We were asked to evaluate a site for a local small business the other day.  www.elderserviceplan.org  They were looking for a price to make it more friendly to search engines and get it found.  Of course, they want more site visitors, more clients…  more! The first thing we noticed was that there were no social [...]

We’ve talked before about the importance of headlines in blogs.  The headline provides a tease into the contents of the article.  It also determines whether or not your potential reader will open the article or not.  But, how do you come up with a headline?  And how do you provoke people to read what follows [...]

I read a Tweet this morning about increasing a business page’s Fan base by exchanging likes with the admins of other pages.  While this will absolutely drive up your numbers of likes, can it bring in new business?  Probably not!  Those administrators want the same thing you want, more fans on their pages.  But be [...]

OK, that’s not entirely true.  But a great majority of posts are never even seen by your fans because they’ve fallen off the radar screen.  The only way to make sure that they see what you post is to keep them engaged right from the moment they become fans on your page. We have to [...]

We see loads of small business posts in Facebook.  Some are good, a great majority do nothing for the business or the page. Good Versus Bad Posts The following are qualities of successful posts: Has one percent feedback rate or more Has 50 percent or more impressions compared to fans Is attention-grabbing Is something 95 [...]